Skip to content
Fresbo
Custom Commerce

Build commerce around your business — not the limitations of a template.

Some businesses need commerce infrastructure that standard platforms simply weren't built for. We design and build custom systems around specialized workflows, integrations and customer experiences.

Common Challenges

What makes Custom Commerce catalogs hard to get right

Complex business logic

Pricing, bundling or configuration rules that standard platforms can't cleanly support.

B2B requirements

Role-based access, approval chains and account-based ordering that go beyond consumer platform defaults.

Systems integration

The need to connect commerce directly with ERP, inventory or internal operational tools.

Scalability constraints

Growth plans that exceed what a standard platform can architecturally support.

Our Approach

What we focus on

Specialized workflows

Commerce logic built specifically around how the business actually operates.

Integrations

Direct connections to the systems the business already relies on.

B2B support

Role-based access and approval workflows for account-based selling.

Headless architecture

A decoupled storefront built for flexibility and performance.

Custom experiences

Interfaces designed around specific customer or operational needs.

Scalability

Architecture built to grow with the business rather than needing a rebuild.

Content approach: Custom commerce content and structure are built directly around the business's actual data model and workflows, rather than adapted from a generic e-commerce template.

Workflow

How we work on Custom Commerce

  1. Business logic and systems discovery
  2. Commerce architecture planning
  3. Custom storefront and integration build
  4. Workflow and edge-case testing
  5. Launch with monitoring in place
  6. Ongoing scalability review
Relevant Services

Capabilities that support this channel

FAQ

Questions about Custom Commerce

When pricing logic, B2B workflows, integrations or customer experience requirements go beyond what standard platforms support cleanly.